Australia is not far behind the United Kingdom, the EU, Japan, Canada and the United States in its usage of Microsoft products. Large numbers of Australian computer users regularly use the current versions of Windows. This market makes for a rich source of income for Microsoft.
Why then does Microsoft treat Australia as second-class citizens?
I have two grievances about this unreasonable behaviour which I’d like to air.
Grievance No 1
Why do we pay a higher price for Windows 7 in Australia?
Here we have to pay premium prices for both the upgrade and the full versions. The Table below shows you current Australian prices and compares them with the United Kingdom, and the United States. You can see there is a significant pricing difference.
| Windows 7 Price Comparison |
Australia |
United Kingdom |
Convert to $AU |
United States |
Convert to $AU |
|
| Home Premium Upgrade |
$ 199.00 |
£64.66 |
$ 118.11 |
$ 114.99 |
$ 127.70 |
| Home Premium Full Version |
$ 299.00 |
£106.33 |
$ 194.22 |
$ 188.99 |
$ 209.89 |
| Home Premium Family Pack |
N/A |
£129.95 |
$ 235.63 |
$ 178.99 |
$ 198.78 |
Note: The comparative prices are taken from Amazon, US and Amazon UK. The currency conversion rates are current at writing this post.
The costs for the upgrade and full copy for the Professional and the Ultimate versions are below:
Upgrade
- Professional $399 AU
- Ultimate $429 AU
Full Version
- Professional $449 AU
- Ultimate $469 AU
Now it should be said that by a little judicious shopping around you can get all versions, with the exception of the Home Premium Family Pack a little cheaper here in Australia but not by much.
Grievance No 2
My second complaint concerns the availability of Home Premium Family Pack.
While it is freely available in the United Kingdom and the United States, it is unavailable in Australia. Here we miss out again!
Why are we in Australia deprived?
Is this because Australia is at the ends of the earth and we don’t count for much or is there a more sinister reason. Why should Microsoft stop milking the cash cow that is the Australian consumer market? Am I being cynical when I say it isn’t economic!
I believe Microsoft is quite happy to clean up in Australia by only providing the upgrade version or the full version, knowing full well that all those Aussies will line up in droves and buy the new product anyway.
A possible light at the end of the tunnel!
In one of our computer magazines the writer suggested that Microsoft might, and he said “a big might!” generously provide the Home Premium Family Pack some time in 2010.
Meantime those families with two or more computers will have to consider whether it is good economics to buy two copies of Windows 7 or perhaps wait for the possible arrival of the Home Premium Family version in the distant future. It’s crazy that this Family Pack deal is available in other parts of the world but not here. I’m sure Apple does not restrict the sale of their family pack.
In conclusion, I am bound to say that Microsoft’s failure to provide the Home Premium Family Pack misses a golden opportunity to fill households in Australia with Windows 7. This is an incredible oversight.
I can’t work Microsoft out!
And another thing! I regularly buy books and CDs from Amazon, in fact you could say I am a good customer BUT when I tried to purchase the Home Premium Family Pack my request was refused. It seems Amazon is barred from selling software to overseas customers. Is this another example of Microsoft pulling the strings?
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